Viewers look out for these three main items when they want to know more about the company or professional the website represents. These are the questions the About Us page needs to address:
- Who are you?- The company history / Personal background
- What do you do?– Brief introduction to their services and products
- Why should I trust you?– Promise of quality or mission statement/ Credentials
Providing assorted background information, the About Us page gives viewers a better idea about the people, organization or company they will be dealing with if they choose to work with or purchase their products and services. Not all About Us pages provide exactly the same types of information. It should be tailored to the intended demographics based on their interest and needs. Here is a list of things that are commonly found on under the main about us page:
- Organizational Profile
- Contact Information
- Disclaimers and Legal Information
- Customers and Partners
- Employment Opportunities
- Public Relations
- Investor Relations
- Community Relations
- Site Credits
- Frequently Asked Questions
